Privacy Policy
Last updated: October 2026
RoofTrue ("we," "us," or "our") respects your privacy. This policy explains what information we collect when you visit our website or contact us for roofing services, how we use it, and the choices you have.
Information we collect
Information you give us directly
When you fill out a contact or estimate request form, call us, or send an email, you may provide:
- Your name and contact information (phone number, email address)
- Your property city or ZIP code and a description of the work needed
- Any photos or documents you choose to share
Information collected automatically
When you browse our website, standard web server logs and analytics tools may record:
- Your IP address and general geographic location (city or region level)
- Browser type, device type, and operating system
- Pages visited, time on page, and referring URL, including campaign tags in the link you followed
- Date and time of your visit
We may use Google Analytics to understand how visitors use the site. Google Analytics uses cookies and collects data in accordance with Google's Privacy Policy. You can opt out using the Google Analytics Opt-out Browser Add-on.
How we use your information
- Respond to your estimate requests, questions, and messages
- Schedule site visits and provide roofing services
- Send follow-up communications related to your project
- Improve the content and usability of this website
- Comply with legal obligations and protect our legitimate business interests
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
Text messages
If you give us your mobile number and agree to be contacted, we may send text messages about your estimate request, appointments, and project. Message frequency varies. Message and data rates may apply. Reply STOP to opt out at any time, or HELP for help.
Marketing text messages are only sent if you separately opt in to them. Consent to receive text messages is not a condition of any purchase.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Text messaging opt-in data and consent are not shared with any third parties, except service providers that deliver messages on our behalf.
How we share your information
- Service providers who help us operate this website or run our business (for example, a web hosting company, CRM, or messaging platform). These providers are required to protect your information.
- Professional advisors such as attorneys, accountants, or insurers, where necessary.
- Law enforcement or government bodies when required by applicable law, court order, or legal process.
Cookies
This website may use cookies, small text files stored in your browser, to enable analytics and improve site performance. Most browsers let you control or block cookies through their settings. Disabling cookies will not prevent you from using our site.
Data retention
We retain contact form submissions and project correspondence for as long as is necessary to provide our services and fulfill any legal obligations, typically no longer than five years after the close of a project or inquiry.
Your rights
Depending on your location, you may have the right to request access to the personal information we hold about you, ask us to correct inaccurate information, ask us to delete your information (subject to certain exceptions), and opt out of marketing communications. To exercise any of these rights, contact us using the details below.
Security
We take reasonable technical and organizational measures to protect the information we hold. No method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.
Third-party links
Our website may contain links to other websites, such as our financing provider or manufacturer directories. We are not responsible for the privacy practices of those sites.
Children's privacy
Our services are directed at adults. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, contact us and we will delete it.
Changes to this policy
We may update this policy from time to time. When we do, we will revise the "Last updated" date at the top of this page.
Contact us
RoofTrue
Williamsburg, VA
(757) 206-1948
contact@rooftrueva.com